Work / selected case studies

Campaigns,
partnerships
and new formats

A selection of launches and activations where strategy, culture and execution work in sync.

01 / Brand launch · Fotografiska Berlin

Building a cultural destination from the ground up.

As one of Fotografiska Berlin’s first seven employees, I built and orchestrated the marketing function, shaped the brand narrative and co-led the 5,500 sqm museum opening during Berlin Art Week 2023.

RoleMarketing lead · Brand strategy · Media planning
Impact30m gross contacts · 2,500 opening-night guests · 7-figure annual budget management
ExtensionFotografiska Days festival with CUPRA · 3,000 attendees

02 / Activation · Red Bull Music × KMN Gang

The highest floating stage concert in the world.

I conceptualised and led a Guinness World Record activation in Berlin-Kreuzberg, connecting a city-wide scavenger hunt, mural reveal, secret location reveal and live concert into one coherent story.

RoleConcept lead · Project lead · Brand marketing
Impact21.2m stage height · 500 live attendees · 130k peak livestream viewers
Reach5m post-event views · 20m earned-media impressions

03 / Innovation · Amazon Music Germany

Making new listening formats feel inevitable.

As Head of Originals and subject-matter expert for Spatial Audio, I shaped local Originals initiatives, sourced talent, negotiated partnerships and led production and live execution for new immersive audio experiences.

RoleHead of Originals · Interim co-lead · Spatial Audio subject-matter expert
FocusBusiness planning · audience engagement · subscription value
TalentHaftbefehl · Haiyti · Bazzazian