01 / Brand launch · Fotografiska Berlin

Building a cultural destination from the ground up.

As one of Fotografiska Berlin’s first seven employees, I built and orchestrated the marketing function, shaped the brand narrative and co-led the 5,500 sqm museum opening during Berlin Art Week 2023.

© annahadaier.com/fotografiska

RoleMarketing lead · Brand strategy · Media planning
Impact30m gross contacts · 2,500 opening-night guests · 7-figure annual budget management
ExtensionFotografiska Days festival with CUPRA · 3,000 attendees