02 / Activation · Red Bull Music × KMN Gang
The highest floating stage concert in the world.
I conceptualised and led a Guinness World Record activation in Berlin-Kreuzberg, connecting a city-wide scavenger hunt, mural reveal, secret location reveal and live concert into one coherent story.
© Red Bull · Watch on YouTube · Red Bull Feature
RoleConcept lead · Project lead · Brand marketing
Impact21.2m stage height · 500 live attendees · 130k peak livestream viewers
Reach5m post-event views · 20m earned-media impressions